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Data, Budget, Responsibility: Advertising With a Tech Advantage

Portrait David Weitlaner
August 2025

David Weitlaner

Head of Digital Marketing

Data‑driven marketing means: understanding what works. Changing what’s necessary. And taking responsibility for every euro spent.

 

At ADDITIVE, thinking about advertising doesn’t mean just thinking about clicks — it means thinking about impact, precision, and close partnerships with Google, Meta and others.

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About Advertising at ADDITIVE
„Running campaigns without measuring is like driving a race car with closed eyes — unthinkable for us.”
- Armin Gögele, Head of Customer Success Management

Data That Counts — Responsibility That Delivers Results

Advertising is only successful when it’s measurable. As an Advertising Manager at ADDITIVE, the role is not just about launching campaigns. It’s about analyzing performance, understanding results — and deriving concrete next steps.

 

Every euro counts. And that’s not a slogan — it’s a daily standard.

Analysis Meets Hotel Marketing

What might sound like a pure data job actually requires much more than analytical thinking.

 

Hotel intuition, strategic understanding, and a real drive to keep improving matter just as much.

Even though tools and dashboards help — the decisive impulses come from people who understand marketing as a living system.

„Working with alpha features means not only being at the pulse of time — but shaping it.”
- Julia Hartig, Team Lead Advertising

On Equal Footing With Meta — Sometimes Even a Step Ahead

ADDITIVE is not an ordinary Meta partner. The close collaboration with the tech giant enables advertising campaigns to be planned and optimized at a level that is far from standard in the agency world. While many are still waiting for beta releases of new features, the Advertising team at ADDITIVE is already testing so‑called alpha features — functions that often haven’t even been officially announced yet.

 

This privileged partnership is the result of many years of trustful, high-level collaboration — and opens not only technological possibilities, but also creates an inspiring work environment for everyone who wants to shape advertising as a dynamic field.

Two ADDITIVE+ female employees working focused in a cubicle in the office – concentrated teamwork in a compact workspace.
 "we are on a mission" icon
Zwei ADDITIVE+ Mitarbeiterinnen arbeitet an ihren Schreibtischen – das Büro ist in einem stilvollen dunkelblauen Ambiente gestaltet und vermittelt eine ruhige, moderne Atmosphäre.

Where Technology Meets Team Spirit

Anyone who chooses a role in online marketing at ADDITIVE chooses responsibility, impact and continuous development. Here, data becomes knowledge — and knowledge becomes effective advertising.

 

 

What does it take? A clear view. The will for excellence. And the claim not just to do advertising — but to think marketing better.

 

Curious?

 

Discover our open positions in Advertising and Online‑Marketing: View our open positions.

 

Tip: Use our filters to find the ideal role.

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