Sara Keller Pircher and her family run the Active Family Spa Resort Stroblhof.
Since 2019, the hotel has been using our data-driven online marketing system along with our marketing automation software. Our Corporate Marketing Team visited the hotel and talked to Sara about the challenges she faces in online marketing and how our products help her to overcome them.
Sara explained that for a long time, marketing was like a black box to her. You invest a lot of money and you don't know how it's going to turn out.
With our product, we offer hotel companies the ability to assess the profitability of individual marketing activities. This allows them to invest more in activities that really pay off in terms of enquiries, bookings and revenue.
For Sara, this has been a game changer in online marketing for hotels.
In the last two campaign years (March 2021 - March 2023) we have achieved a value added of approximately 8 million euros for the Stroblhof. The value added is calculated from various key figures or results. These include the number of bookings generated, reservation requests, voucher orders, newsletter subscriptions, and classic marketing KPIs such as sessions or impressions.
Innovative tracking methods, the use of our ADDITIVE+ APPS and third-party interfaces to various hotel property management systems (PMS) provide us with traceability and transparent insights into the marketing successes achieved.
Every newsletter, every social media ad and every Google campaign can be objectively evaluated by analyzing bookings, inquiries, etc. This is not only relevant for our clients, but also for us. As a result, we know which efforts are working efficiently and how we can continue to improve our performance. Calculating the A+ ROI (Return on Investment) is our main tool for this assessment.
We are constantly setting new benchmarks for ourselves that we want to achieve on behalf of our clients. And that's what we're working on as a team at ADDITIVE - from the Digital Marketing department to Customer Success Management to the Web Software team and beyond. We work with passion, commitment and ambition to provide our customers with powerful software and innovative online marketing.
We are happy when renowned hotel companies, such as the Active Family Spa Resort Stroblhof, are convinced of us and our system and are willing to vouch for it with their name. More customer success stories can be found on our company website.
