Courage to Envision -
Courage to Change

Portrait Matthias Ebner
February 2024

Matthias Ebner

Executive

Matthias Ebner is the founder and executive at ADDITIVE. With experience and strategic foresight, he leads the company into the future together with Joachim Leiter.

Matthias Ebner
@Mission Day 2023 in Amsterdam

The story of ADDITIVE may not have started in a garage, but rather modestly in a small office in the province. Joachim Leiter and I founded the company in 2005 under its original name, trick17.media. Our main product at the time was websites, increasingly for tourism businesses in the local area.

 

In 2012, we expanded our product range to include online marketing services (advertisements for search engines and social media channels). We then established another core area with web software, creating apps such as our voucher tool and newsletter tool. The technology developed in the following years, which combines the requirements of modern online marketing in the hotel industry with automation software, laid the foundation for our ADDITIVE+ MARKETING AUTOMATION. Today, this is the core of our software suite.

 

In 2018, we underwent a comprehensive brand relaunch under the name ADDITIVE and established ourselves across the entire DACH region. Today, with a team of nearl y60, we're working to revolutionize online marketing in the hospitality industry through automation. From the very beginning, this grand vision has required us to turn dreams into reality. Learn more in my short video.

 

Watch Video
~1 Min.
Courage to Envision
We're used to always taking the next big step. To do that, we've created an environment that inspires and challenges us.
-- Matthias Ebner
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