A journey to an unkown destination, a team on a shared mission, and three days full of fresh perspectives: ADDITIVE Mission Day 2026 took us to Croatia.

ADDITIVE Mission Day 2026: Teamspirit in Croatia

Petra Enrich


Mission Day is one of the special moments at ADDITIVE every year. Not because it is only about traveling together, but because it shows what truly connects our team: passion, loyalty, innovative spirit, and our shared commitment to actively shaping the future of hotel marketing.
In 2026, too, the destination remained a secret until the very end. Only once we were on the road did it become clear: this year, we are heading to Croatia. More specifically, to Rijeka. And for the first time, we traveled not by plane, but by bus. It was a conscious decision that made the journey itself part of Mission Day. Because when you travel together, you don’t just arrive at a new place – you also engage in conversation with one another.


Mission Day 2026: The Journey was Part of the Mission
On Friday morning, the ADDITIVE team set off from our office in Bolzano, heading toward Croatia. Bags packed, seats taken, excitement building on the bus. Where exactly we were going, what awaited us, and which stops would be part of the trip remained a mystery for many until the last second.
Even during the journey, one thing became clear: this year’s Mission Day did not begin at the destination. The bus ride itself became a space for conversation, new insights, and shared alignment. On the way there, short team talks gave each department the opportunity to share first insights into current projects and initiatives. It was the perfect start to a format that reflects what Mission Day is really about at ADDITIVE. It is not a traditional team outing. It combines perspective, culture, and strategic focus. It creates space for the things that often get lost between projects, meetings, and deadlines: shared experiences, intentional listening, and a clear view of what lies ahead.
Our first stop still took place in Italy, at the Modeano winery. A guided tour through the wine cellar, a wine tasting, and a shared lunch created the first moment outside the usual day-to-day setting.



In Rijeka: Impulses of Our Shared Mission
After arriving in Croatia, the business-focused part of Mission Day began. This year, the central topic was artificial intelligence: from current projects across departments and practical applications in daily work to critical discussions about how AI works, where it can support us, and where a conscious understanding of its limitations remains essential.
It is exactly this combination that defines Mission Day: shared experiences, strategic impulses, and a clear perspective on developments that are changing the way we work.
Krk and Vrbnik: Island Perspectives and Shared Experiences
Day two took us to the island of Krk. Crossing the bridge already opened up a completely new perspective on the region and set the tone for a day that combined culture, exchange, and shared experiences.
During a short sightseeing tour, the ADDITIVE team explored the island and the town of Krk before continuing on to Vrbnik. There, a wine tasting and a shared lunch awaited us. Between local insights, regional cuisine, and conversations in a new setting, another Mission Day moment emerged that showed how valuable shared experiences outside the usual work context can be.
And of course, celebrating together as a team was also part of the experience – after all, legendary parties and casual get-togethers outside the official agenda strengthen team spirit just as much as strategic workshops do.



Adventure in Istria: Truffle Hunting and Team Spirit
On Sunday, before heading back to Bolzano, one final highlight awaited us: a truffle hunt at a third-generation family-run business in Istria. Divided into four groups, the team headed into the forests around Buzet. Accompanied by local guides and trained truffle dogs, the search began. Our persistence paid off: every group was successful in their truffle hunt!. To wrap things up, we enjoyed a shared lunch featuring local truffle specialities, including scrambled eggs with truffles – considered Croatia`s first traditional truffle dish.
During the ride back, additional short talks from different teams rounded off the weekend. And so Mission Day ended the same way it had begun: on the road, in conversation, and with a strong sense of shared direction.
Mission Day 2026: completed. The next mission is already waiting.



