In May, four ADDITIVE team members from the Advertising and Corporate Marketing team headed to Ireland. For any online marketer, stepping into the halls of Google’s European headquarters in Dublin’s Silicon Docks is a special experience. After all, we manage campaigns every day on a platform used by billions of people worldwide.
ADDITIVE in Dublin: Visiting Google's European Headquarters
August 2026
Johanna Innerhofer
Team Lead Corporate Marketing
Exclusive Insights at Google Dublin: A Partnership of Equals
An intensive agenda awaited our team of experts as soon as they arrived. Following a campus tour with our Google Agency Manager, they moved straight into a series of strategy sessions. The meetings focused on the latest developments in online search, the targeted use of artificial intelligence, and upcoming product features.
The fact that collaboration with Google is part of everyday work at ADDITIVE was also evident during the in-person meeting: Our team contributed specific marketing expertise from the hospitality industry, while our partner shared exclusive insights into Google’s own technology roadmaps. This direct exchange regularly gives us the opportunity to test new features and formats through joint pilot projects long before their official rollout.
Since most of these discussions usually take place online, the Corporate Marketing team joined the visit as well. The team used the opportunity to capture authentic insights from the Silicon Docks and document the work happening behind the scenes for our corporate communications.
Meeting the people we speak with during our weekly video calls in person is incredibly valuable. Learning about upcoming new features and how we can use them effectively gives our Advertising team a huge boost of motivation!
- Philip Schuster
An International Spirit: Working at the Forefront of Global Technology
An attractive work environment gives employees the opportunity to broaden their perspective and actively contribute to international developments. The visit to Dublin demonstrates how ADDITIVE puts this commitment into practice. From locations such as Lana, Bolzano, Innsbruck, Berlin, Barcelona, Rome and Stockholm, we manage campaigns with an international reach. Standing inside Google’s European headquarters brings the impact of our daily work into an entirely new perspective.
By combining the Advertising team’s performance expertise with Corporate Marketing’s strategic storytelling, the trip also became a successful cross-departmental initiative. Traveling together, engaging in intensive discussions, and returning with fresh inspiration strengthened the team even further.
A Workplace Built for the Future
The in-person visit to Google Dublin’s campus highlights what defines ADDITIVE: We combine deep industry knowledge with cutting-edge technological expertise. The team returned with fresh insights directly from the developers and the energy of an international tech hub.
Direct collaboration with technology leaders such as Google shows what working in digital marketing at ADDITIVE is all about. Everyone knows Google, and billions of people use its platform every day. For our Advertising team, direct access to Google’s contacts is part of everyday work. It creates opportunities to test new developments before their official launch, collaborate closely with international partners, and create world-class campaigns.
Are you passionate about data-driven online marketing and ready to apply your expertise that’s at the forefront of today’s defining technologies? Then take a look at our open positions on the Advertising Team at ADDITIVE and become part of our mission.
