In November 2022, we implemented a very successful lead generation project for a client in Germany.
For better understanding, perhaps a brief background: The hotel industry is a highly competitive industry where there is constant competition for new guests. An important factor here is lead generation, i.e. the collection of contact data from potential customers. In a second step, these leads are then targeted and converted into guests.
The Digital Marketing Team at ADDITIVE successfully acquired leads by placing lead ads on the corporate platform Facebook. Meta tested the success rate of lead generation directly on Facebook, i.e. "on-site," as well as "off-site" on landing pages outside the platform.
On-site means that prospects fill out the form directly on Facebook. Off-site means that leads are directed to an external landing page outside of Facebook, where the form is ultimately completed.
Meta's Chief Operating Officer, Javier Olivan, was impressed with the results of the joint project, and explained live to an audience of millions: